1. The Brand needs to be bigger than its owner.
2. Hot, buttered toast is everything.
3. Regard others concerns as much as your own. No need for hierarchy.
4. To hell with regret. Own it! Move on.
5. If you're going to smoke, smoke Bensen and Hedges. The red box. Not the green.
6. Leave well enough alone, never.
7. Always poke the bear, just don't break the skin.
8. Re-read Ayn Rand's, 'Atlas Shrugged', which will totally negate #3.
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